I lead teams to ship digital products that matter through design and operational excellence, turning vision into real-world impact.
TL;DR
Skills
Brand Strategy
Ten years of naming, positioning, and identity work. Built the Zencoder brand from zero, from logo and palette to voice and messaging.
Design Systems
Design tokens, type scales, and component libraries built on Tailwind and shadcn. Locked tokens keep the brand consistent even when a page ships in a day.
Design Leadership and Team Development
Managed five design teams at Wrike. Mentored designers from junior roles through to Senior Design Managers and Design Operations leadership.
Design Operations
Built design operations from the ground up, cutting project delivery time by 30% through better processes and tooling.
Copywriting
Landing pages, headlines, and messaging in plain language. Copy that says what the product does and claims nothing it does not.
Frontend Build
One seat from brand strategy to production frontend. Ships live pages with Claude Code, agents, and MCP, no handoff step between design and code.
Work Experience
Projects
Notes
The One-Seat Brand Team
How one person covers brand strategy, copy, design, and frontend across two products. What got dropped to make it possible, and what never gets dropped.
Why I Am Building Manoma
Your AI identity should be a plaintext file you own, versioned in git, and compiled into every tool you use. The manifesto behind soul.md.
The Design Skills Matrix
The exact framework I used to map 100+ design competencies, accelerate promotions by 6 months, and retain 95% of top talent.
The Design Satisfaction Index
One simple survey that catches burnout before it happens. Reduced attrition 40% and saved $500K in hiring costs.
The Design Production Flow
The production system that eliminated 80% of revision cycles and let designers actually design instead of managing tasks.
Connect
Feel free to contact me at paperdavid@gmail.com